Uploading an image with the wrong size to social media has real consequences: unexpected cropping, quality loss from automatic recompression, and an unprofessional presentation. This guide brings together the exact, up-to-date sizes for every platform in 2025.
Note: all platforms recompress images on upload. To minimize quality loss, always upload high-resolution, well-compressed images — the platforms apply their own compression on top of what they receive.
| Format | Size | Ratio |
|---|---|---|
| Square post | 1080 × 1080 px | 1:1 |
| Landscape post | 1080 × 566 px | 1.91:1 |
| Portrait post | 1080 × 1350 px | 4:5 |
| Stories / Reels | 1080 × 1920 px | 9:16 |
| Profile photo | 320 × 320 px | 1:1 |
| Reels cover | 1080 × 1920 px | 9:16 |
Instagram recommends uploading JPGs at 85% quality or higher. The portrait 4:5 format (1080×1350) takes up more space in the feed and generates more engagement than square.
| Format | Size | Ratio |
|---|---|---|
| Image post | 1200 × 630 px | 1.91:1 |
| Cover photo (profile) | 820 × 312 px | — |
| Cover photo (page) | 820 × 312 px | — |
| Profile photo | 170 × 170 px | 1:1 |
| Stories | 1080 × 1920 px | 9:16 |
| Event image | 1920 × 1005 px | — |
| Ad image | 1200 × 628 px | 1.91:1 |
Facebook compresses images aggressively. For the best quality, upload JPG at 90% or higher. The sRGB color space gives better results than Adobe RGB on all Meta platforms.
| Format | Size | Max |
|---|---|---|
| Tweet image (1 image) | 1200 × 675 px | 5 MB |
| Tweet image (2 images) | 1200 × 675 px each | 5 MB |
| Header photo | 1500 × 500 px | 5 MB |
| Profile photo | 400 × 400 px | 2 MB |
Twitter/X shows a 16:9 preview in the timeline. If your image has a different ratio, it will be cropped for the preview but shown in full when clicked.
Compress and optimize your images before uploading. Less weight, same visual quality.
⚡ Compress for free| Format | Size | Ratio |
|---|---|---|
| Image post | 1200 × 627 px | 1.91:1 |
| Cover photo (profile) | 1584 × 396 px | 4:1 |
| Cover photo (company) | 1128 × 191 px | — |
| Company logo | 300 × 300 px | 1:1 |
| Article image | 1200 × 644 px | — |
| Stories | 1080 × 1920 px | 9:16 |
LinkedIn is the most professional platform and the one that degrades images the least. For logos and corporate images, PNG is preferred to keep sharp edges.
| Format | Size | Ratio |
|---|---|---|
| Video thumbnail | 1080 × 1920 px | 9:16 |
| Profile photo | 200 × 200 px | 1:1 |
| Photo post (carousel) | 1080 × 1920 px | 9:16 |
TikTok is primarily a video platform, but photo carousel posts are gaining significant organic reach in 2025. The 9:16 vertical format is mandatory for good visibility.
| Format | Size | Ratio |
|---|---|---|
| Standard pin | 1000 × 1500 px | 2:3 |
| Square pin | 1000 × 1000 px | 1:1 |
| Long pin (infographic) | 1000 × 2100 px | 1:2.1 |
| Profile photo | 165 × 165 px | 1:1 |
| Board cover | 800 × 450 px | 16:9 |
Pinterest favors 2:3 vertical images. Long infographic pins get higher reach but must provide real value — Pinterest penalizes low-quality content. Use JPG for photos, PNG for infographics and graphics with text.
All social networks recompress images to save server space. This recompression always involves some quality loss. To minimize it:
Universal rule: always upload at the exact recommended resolution, in sRGB, JPG at 85–90%. Never upload uncompressed images expecting the platform to handle it well — it always does it worse than you.